This made it easy for counterfeiters to go ahead and flood the market with fakes. That being said, when Aldo Cipullo first designed the Cartier Love bracelets in the 1970's, the bracelets did not include these hallmarks nor did they include serial numbers. Designed in 1969 by Aldo Cipullo for Cartier, the Love bracelet has enjoyed its status as one of the most recognizable and coveted pieces of designer jewelry in recent history. One of those is the Cartier Love bracelet. However, there are a handful of designer jewelry brands that boast iconic pieces that almost everyone wants to get their hands on. More consumers opt for non-branded pieces that are (literally) worth their weight in gold rather than those crafted by well-known jewelers that come with a higher price tag for the name. Jewelry is an anomaly within the luxury goods industry because it is a segment where non-branded goods outsell branded ones. The Gray & Sons guide on how to spot a fake Cartier Love bracelet